Independent Choices is Pleased to Announce the Appointment of a New Patron

Melanie Bryan OBE DLHonoured with an OBE for her services to Social Enterprise and Women’s Enterprise in the North West, Melanie is a multi-award winning entrepreneur. Her most recent awards, include National Enterprise Support Champion and being named as one of the Maserati 100 alongside household names. Despite experience of a huge range of companies and working environments gained in senior roles within financial institutions, the Co-operative Group and as a global management consultant; Melanie describes founding WhyNotChange as her steepest, scariest, but most rewarding learning curve!

Since then Melanie has provided bespoke support, training and events to help over 2000 people – from businesses, social enterprises, charities and communities – to take their passion and purpose and turn them into greater profit and make a bigger positive difference. As part of her commitment to making her services accessible to all, Melanie provides her services  wherever possible through funded programmes such as the Goldman Sachs 10,000 Small Business Programme and Big Assist programme. Passionate about giving back, Melanie also serves as a Deputy Lieutenant for Greater Manchester, Member of the CVLS Honours Committee; Greater Manchester Poverty Commissioner; Big Venture Challenge Investment Funding Judge; UnLtd Mentor; and LGBT Cancer Support Charity Trustee. Melanie is the visionary and driving force behind the award winning North West Women’s Enterprise Day (, one of the UK’s flagship events for Global Entrepreneurship Week, attended annually by over 250 women, and now in its 7th successful year. However, the title that makes Melanie smile most is Super Nana given to her by her 6 year old grandson who is super hero mad– you’ll find her at weekends in her leopard print and glitter wellies in the woods dinosaur hunting with her 3 young grandchildren – despite spotting plenty, they are yet to catch one!


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